Lesson #2: Be Bold


Jersey-and-tweed costume In fashion, you know you have succeeded when there is an element of upset, said Chanel. When Chanel first introduced her jersey and tweed suits for women, she was rebuked by the European critics. But, Chanel gave no matter. From day one, her career had been characterized by her willingness to defy convention time after time. Whether it was through her own personal style or the products she designed, Chanel was audacious and paid no attention to those who didnt see eye to eye with her vision. The most courageous act is still to think for yourself, she said. Aloud. She created her signature scarlet lipstick before such a colour was ever envisioned for a proper ladys lips; she wore open-necked shirts when everyone else was buttoning theirs up; and she wore trousers that showed off her ankles which only men had been able to do before. Success is often achieved by those who don't know that failure is inevitable, said Chanel. She ignored the critics and continued embodying her bold vision of fashion and femininity. Because Chanel had always loved wearing mens clothing and borrowing clothes from her partners closets, she came up with a bold new idea to use jersey to make womens dresses. Before Chanel, jersey was a fabric whose use was limited to mens underwear. It was unthinkable that the sameChanel's new style Hairstyle 'Bob' material that was used to create mens underwear should be used to make fashionable dresses for proper ladies unthinkable to everyone but Chanel, that is. She was willing to take that bold first step and soon, her jersey dresses were all the rage.

How many cares one loses when one decides not to be something but to be someone, said Chanel. When she accidentally singed her hair, instead of worrying, Chanel boldly decided to chop it all off. Would her new hairstyle ruin her image of femininity and class? She wasnt worried. She showed up to an opera with her radically short tomboyish hair and almost immediately, she had created the latest fashion trend. The next day, women everywhere were going to hairdressers to demand this new hairstyle, called the bob.

Ive never done anything by halves, said Chanel. Her career was characterized by a willingness to be bold, to take risks, to defy convention and to challenge stereotypes. She ignored societys rules and created a style all her own. It was her readiness to be daring and follow her own path that set Chanel apart from her competitors and attracted loyal customers the world over. She offered women exciting new propositions and in opening the door to a new world of fashion freedom, Chanel turned the industry on its head. next »

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